![]() Mailers can access this list online and use it to update their own mailing lists, which helps them ensure their mailings make it to mailboxes. This service keeps an updated list of mail that’s returned to the post office. Intelligent Mail barcodes integrate with another USPS service called OneCode ACS. There’s no added permit application fee needed for mailing to additional locations. Through the Mail Anywhere service, mailers simply maintain a single permit and account to pay for all domestic mailings. Intelligent Mail barcodes now help full-service mailers streamline their permit process. This will elicit a higher response from consumers, mainly by using dynamically printed, personalized messaging that’s automatically triggered based on digital interaction. The USPS has also added Digital to Direct Mail to the promotion. Most recently, the inclusion of Virtual Reality generates opportunities to immerse consumers by creating interactivity and harnessing a first-hand customer engagement experience. These allow the recipient to engage in innovative digital experiences triggered by their mail piece. This includes Video in Print (ViP), Beacon technology, “Enhanced” Augmented Reality, Virtual Reality, or a Digital to Direct Mail experience. The Emerging and Advanced Technology Promotion encourages mailers to integrate direct mail with advances in mobile technology using NFC (Near Field Communication) technology. Here’s one example:Įmerging and Advanced Technology Promotion Many of these offers aim to encourage mailers to embrace new technologies and capabilities. There are several promotions available at any given time. Mailers may combine presort discounts with other promotions offered by USPS. These include:Īdditional Mail Price Incentives from USPS Businesses, nonprofits, and other groups that use an IMb envelope barcode generator can also gain multiple advantages. The USPS isn’t the only organization that reaps the benefits of Intelligent Mail barcodes. What Are the Benefits of a Direct Mail Barcode? To get more businesses to use the service, the Postal Service offers direct mail marketing automation discounts to businesses who use Intelligent Mail barcoding for bulk mailings, First Class, or Standard Mail Presort levels of service. ![]() Since this system of barcoding shortens delivery times, it also saves on USPS production costs. The result? Quicker, more efficient mail sorting and delivery. They identify the distribution center, the carrier route, the sender’s business mailer ID, and even the type of mail being sent (First Class, Standard, etc).Īll of this data can be read automatically by the USPS mail sorting machines. There’s a lot of data contained in those little black bars. This unique cryptograph is printed on envelopes with the recipient’s address. The USPS uses a 65-bar postal barcode to sort and deliver domestic mail. “Intelligent Mail” is a service offered by the United States Postal Service (IMb®). What is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out. Yet, there’s much more to a direct mail barcode than meets the eye. To many people, these codes may look like a series of black lines. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. S18C, however, expands the format to include information about the month, day, hour, and 10 minute window during which the serial number was produced.You’ve certainly seen Intelligent Mail barcodes. Both include UPU identifiers, format identifiers, issuer codes, equipment identifiers, item priority data, serial number information, and tracking indicators. There are two types of UPU 4-State barcodes: S18C and S18D. This allows postal agencies to encode significant amounts of data without the need to vary bar or space width, which could potentially lead to misread barcodes as parcels and packages are handled during the shipping process. Bars can occur in one of four positions or “states.” In the middle third of the barcode’s height, in the top two-thirds, in the bottom two-thirds, or spanning the entire height of the code. ![]() Unlike other symbologies which use bar and space width to encode data, UPU 4-State codes use bar positioning and height for this purpose. The UPU 4-State barcode contains five elements: ![]()
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